FOR IMMEDIATE RELEASE
May 6, 2008
The HealthCentral Network Signs Spunky “Midlife Gals” for Comedic Relief on Alzheimer’s, Skin Care Sites
ARLINGTON, VA — Who says the best times of your life have already come and gone?
The HealthCentral Network, Inc. (www.HealthCentral.com) has recently brought on The Midlife Gals, two sisters from Texas who prove that along with wrinkles and the responsibility of caring for their elderly mother comes the opportunity to cut-up and bring a smile to the face of others.
Known for their personal blog, Kelly and Sally Jackson will be writing tongue-in-cheek reflections on MySkinCareConnection.com and OurAlzheimers.com about growing old, in addition to providing videos reflecting their off-the-wall sense of humor about aging.
“Going to HealthCentral is better than calling your best friend in Dallas to get a diagnosis because she is the worst hypochondriac in west Texas!” Sally Jackson said. “We are so excited to bring the gift of laughter to the people -- patients, caregivers, wrinkly women -- who need laughter the most.”
The Gal’s blogs and videos can be seen at
at http://www.healthcentral.com/skin-care/videos-midlife-gals.html and http://www.healthcentral.com/alzheimers/midlife-gals.html
“Watching your parents grow older and face debilitating diseases like Alzheimer’s, in addition to watching yourself turn gray, can be overwhelming”, said Chris Schroeder, CEO and President of The HealthCentral Network. “The Midlife Gals remind us that it’s OK, even therapeutic, to laugh during times of stress.”
About The HealthCentral Network
The HealthCentral Network, Inc. (www.HealthCentral.com) is one of the top health destinations on the Web, with more than 35 condition-specific, wellness and general health Web properties. By offering connections to renowned experts, a network of patients and caregivers who share "real world" experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers. The HealthCentral Network also manages the highest-quality health advertising network, not building size for size's sake - but targeting condition-specific audiences who value and engage with information from marketers on their terms.
The HealthCentral Network was acquired in 2005 by Polaris Venture Partners, The Carlyle Group, Sequoia Capital, and Allen & Company. In January 2008, the Company received a significant minority investment from IAC/InteractiveCorp and additional investment from its original investors, and IAC CEO Barry Diller joined The HealthCentral Network's board of directors. In April 2008, HealthCentral and IAC Ad Solutions Network announced a new ad network agreement, making HealthCentral IAC/AS’s exclusive partner in online marketing to prescription pharmaceutical advertisers.
HealthCentral's management team combines decades of interactive media, medical and journalism experience: CEO and President Christopher Schroeder was the CEO and Publisher of Washingtonpost.Newsweek Interactive, the interactive subsidiary of The Washington Post Company (NYSE: WPO.)
Here's one of our Alzheimers videos, The Cotillion: